TravelLocal
Creating sustainability-driven travel content that’s encouraging and never preachy
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TravelLocal is an online platform that puts holiday-makers in touch with locally-based tour operators all over the world. I develop a wide range of copy and content for TravelLocal, appealing to travellers seeking an authentic, local experience.
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TravelLocal wanted a ‘Responsible Travel Charter’ to establish their position on ethics and responsible tourism to their audience.
Marrying premium travel with sustainability is tricky, with lots of grey areas to balance. The piece needed to be tackled sensitively, totally avoid greenwashing, and use a tone that was clear, persuasive and informative, but never judgemental or preachy.
I made a survey and interviewed TL and their tour operators on many sustainability topics. From their answers I created a set of conversational ‘Responsible Travel Guidelines’ .
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The Charter became the ‘Reimagine Travel’ section of TravelLocal’s website, as it showcased important brand positioning.
These guidelines are vital for educating their customers, forming their brand belief system, and played a big part in their becoming B Certified in 2024.
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This was just one piece of extensive content I’ve made for TravelLocal. I write monthly SEO/AIO blog posts in collab with their Content Lead, and have produced web copy, e-guides and social media content.
“We’ve been lucky to work with Corinne for so long - I highly recommend her to any brand looking to drive organic growth with immersive storytelling. She has such a can-do attitude and writes with nuance and sensitivity.”
Abbie Cohen, Content Lead @ TravelLocal