Here We Flo
Personality-Led Blog Posts
“I LOVE Corinne’s writing - her wit and tone of voice fit our brand so perfectly I was surprised it wasn’t us who wrote them! Very well researched, very impartially discussed - really brilliantly done.”
Diandra Șovăilescu, Head of Marketing @ Here We Flo
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Here We Flo is an eco-friendly healthcare brand that covers period care, sexual health and bladder products. I approached Here We Flo directly to create blog posts for their content hub that were entertaining, persuasive and inclusive.
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Here We Flo was in startup phase and keen for blog posts that leaned into their upbeat, unapologetic Tone of Voice while cramming in facts and statistics to back their cause.
The focus was on keeping eyes on the page, weaving in Flo’s brand messages and breaking stereotypes, while seamlessly using inclusive language to position Here We Flo as progressive and welcoming to all.
I wrote 'The Misunderstood Tampon’ and ‘The Taboos of Bladder Weakness’ for Here We Flo. In each piece, it was key to deliver nuance around the diversity and scope of people of all cultures that deal with periods and bladder weakness all over the globe.
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Here We Flo were full of enthusiasm for the pieces - and even sent me the famed Lady Gaga ‘Talented, Show-stopping, Spectacular’ gif. Shortly after, the brand partnered with Netflix’s Sex Education, and are still celebrating ‘Life’s Messiest Moments’.